What is a guling? The Indonesian bolster explained

In Indonesia, you won't find a single bed without one. Known locally as a 'guling' (or Dutch wife historically), this cylindrical cuddle pillow is a beloved staple of everyday life across Southeast Asia. But why has it captured the hearts of people worldwide?

The Heritage of the Guling

Originating during the colonial era in the Indonesian archipelago, the bolster was designed to keep sleepers cool, comfortable, and feeling secure in tropical climates. Over decades, it evolved into an indispensable symbol of bedtime comfort that every child grows up hugging.

Why We Created HugGooling

Born in Australia with Indonesian heritage, HugGooling blends the time-tested comfort of the traditional Indonesian guling with modern luxury textures, hypoallergenic plush cloud-fill, and aesthetic colors made for modern homes.